- 1 Introduction
- 2 Definitions
- 3 Data We Collect
- 4 How We Process Your Data
- 5 Legal Basis for Processing
- 6 Data Sharing & Disclosure
- 7 Cookies & Tracking
- 8 Data Retention
- 9 Data Security
- 10 International Transfers
- 11 Your Rights
- 12 Minors & Age Verification
- 13 Third-Party Links & Services
- 14 Policy Amendments
- 15 Contact & Complaints
This Privacy Policy ("Policy") describes the information practices of the 7777bc platform operator ("7777bc", "Operator", "we", "us" or "our") in connection with the online casino and sports betting platform available at 7777bc.cam (the "Platform").
This Policy applies to all personal data collected from registered users ("Users", "you" or "your") and visitors to the Platform, regardless of the device or location from which the Platform is accessed. By registering an account, depositing funds or otherwise using the Platform, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy. In the event of any conflict between this Policy and those documents on data matters, this Policy shall prevail.
Pakistani users should note that Pakistan does not currently have a comprehensive, enacted data protection law equivalent to the EU's General Data Protection Regulation (GDPR), though the Personal Data Protection Bill has been under development. The Operator processes personal data in accordance with the data protection requirements of its applicable operating licence jurisdiction. We apply privacy-by-design principles to our platform regardless of the specific legal framework in any given user jurisdiction.
The following terms have specific meanings throughout this Policy:
| Term | Meaning |
|---|---|
| Personal Data | Any information that identifies or can reasonably identify a living individual, directly or indirectly — including name, CNIC number, email address, IP address and device identifiers. |
| Processing | Any operation performed on personal data, including collection, recording, organisation, storage, retrieval, use, disclosure, erasure or destruction. |
| Data Controller | The 7777bc Operator, which determines the purposes and means of processing personal data collected through the Platform. |
| Data Processor | A third party that processes personal data on behalf of the Operator — such as KYC verification providers, payment processors and analytics services — under binding data processing agreements. |
| Consent | A freely given, specific, informed and unambiguous indication by the User that they agree to the processing of their personal data for a stated purpose. |
| Sensitive Data | A subset of personal data warranting heightened protection, including financial information, identity document numbers, biometric data and AML/KYC records. |
The categories of personal data 7777bc collects depend on how you interact with the Platform. We collect data directly from you, automatically through your use of the Platform, and from third-party service providers where required.
- Full legal name as it appears on your government-issued identity document.
- Date of birth (used for age verification — you must be 18 or the higher minimum required).
- Email address and, where provided, mobile phone number.
- Residential address — particularly relevant for Pakistani users in cities such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.
- Username and securely hashed password.
- Preferred currency — Pakistani Rupee (PKR) and other supported currencies.
- Copy of a valid government-issued identity document — for Pakistani users, a valid CNIC (Computerised National Identity Card) or passport.
- Proof of address documentation where requested.
- Selfie or liveness-check image submitted during identity verification.
- Payment method ownership documentation where applicable.
- Deposit and withdrawal transaction records, including amounts in PKR or other currencies, timestamps and method references.
- Payment method identifiers — for example, masked account numbers associated with Easypaisa, JazzCash, Raast, bank accounts (HBL, UBL, Meezan Bank, Bank Alfalah and others) or cryptocurrency wallet addresses. These providers are referenced contextually; they do not share your data with us independently.
- Account balance history and bonus credit records.
- Wagers placed, game sessions, bet outcomes and sports markets selected (including cricket, PSL, ICC tournaments, football and UFC markets).
- Responsible gambling limit settings, self-exclusion requests and cooling-off period records.
- Customer support interaction records — chat transcripts, email correspondence and help centre query logs.
- IP address and approximate geolocation derived from it.
- Device type, operating system, browser type and version.
- Session duration, pages visited and interaction patterns on the Platform.
- Cookie identifiers and similar tracking technology data — see Section 7.
7777bc processes your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account Management | Creating, maintaining and managing your registered account, including password resets, security alerts and account settings changes. |
| Identity & Age Verification | Confirming your identity, verifying that you meet the minimum age requirement (18+ or higher) and completing KYC obligations. |
| Payment Processing | Facilitating deposits and withdrawals, verifying payment method ownership and reconciling transaction records. |
| AML & Fraud Prevention | Monitoring transactions for unusual patterns, conducting AML screening and fulfilling obligations under applicable anti-money-laundering regulations. |
| Responsible Gambling | Administering limit controls, self-exclusion requests, cooling-off periods and responsible gambling monitoring tools. |
| Customer Support | Responding to queries, resolving complaints and maintaining support interaction records. |
| Platform Improvement | Analysing aggregate usage patterns to improve performance, user experience and feature development. |
| Marketing (where consented) | Sending promotional communications about bonuses, offers and platform updates, only where you have provided consent and have not subsequently withdrawn it. |
| Legal Compliance | Complying with applicable laws, regulations, court orders and lawful requests from competent authorities. |
Where the Operator's licence jurisdiction requires a defined legal basis for data processing, 7777bc relies on the following bases:
- Contractual Necessity: Processing required to perform the contract between you and the Operator — including account creation, gaming services, payment processing and withdrawal handling.
- Legal Obligation: Processing necessary to comply with applicable laws and regulations, including KYC, AML, age verification and record-keeping obligations imposed by the Operator's licence.
- Legitimate Interests: Processing carried out for the Operator's legitimate interests — including fraud prevention, platform security, responsible gambling monitoring and aggregate analytics — where those interests are not overridden by your fundamental privacy rights.
- Consent: Processing for direct marketing communications and non-essential cookies, where your explicit prior consent has been obtained. You may withdraw consent at any time without affecting the lawfulness of prior processing.
7777bc does not sell your personal data to third parties for their own commercial marketing purposes. We may share your data with the following categories of recipients, strictly for the purposes described:
- KYC & Identity Verification Providers: Specialist third-party services that process identity documents and conduct liveness checks on behalf of the Operator, under binding data processing agreements.
- Payment Processors: Third-party payment infrastructure providers through which deposits and withdrawals are routed. The Operator shares only the data necessary to complete the specific transaction.
- AML & Fraud Screening Services: Providers of transaction monitoring and sanctions screening tools used to fulfil the Operator's AML obligations.
- Analytics & Platform Optimisation Services: Aggregated and where possible anonymised data may be processed by analytics providers to improve Platform performance and user experience.
- Legal & Regulatory Authorities: The Operator may be required to disclose personal data to courts, regulators, law enforcement agencies or other competent authorities in response to a lawful request, subpoena, court order or applicable legal requirement.
- Group Companies & Successors: In the event of a corporate restructure, merger, acquisition or sale of assets, your personal data may be transferred to a successor entity, subject to equivalent privacy protections.
The 7777bc Platform uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences and to support analytics. Cookies are small data files stored on your device by your browser.
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Session management, login persistence, security tokens and platform functionality. The Platform cannot operate without these. | Always Active |
| Functional | Remembering your language preferences, display settings and responsible gambling limit controls between sessions. | Optional |
| Analytics | Aggregate, anonymised data on how users navigate the Platform — used to identify and resolve usability issues. | Optional |
| Marketing | Tracking of promotional campaign performance. Only activated where you have provided consent. | Consent Required |
You may manage cookie preferences through your browser settings at any time. Note that disabling strictly necessary cookies will impair the functionality of the Platform. You can also update your consent for optional cookies through the Platform's cookie preference centre where available.
7777bc retains your personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory and licence obligations. The following general retention principles apply:
- Active Account Data: Retained for the duration of your registered account relationship with the Operator.
- Transaction & KYC Records: Retained for a minimum period following account closure as required by the Operator's licence jurisdiction for AML record-keeping purposes — typically a minimum of five (5) years post-account closure, or longer where required by applicable law.
- Support Interaction Records: Retained for a reasonable period to support dispute resolution and quality assurance — typically two (2) to three (3) years.
- Technical & Device Logs: Typically retained for a shorter period sufficient for security and fraud prevention purposes unless required for longer by legal obligation or ongoing investigation.
- Marketing Consent Records: Retained for as long as necessary to demonstrate compliance with consent obligations, and for a reasonable period thereafter.
Following the expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with the Operator's data disposal procedures.
The 7777bc Operator implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration or destruction. These measures include:
- TLS/HTTPS encryption for all data transmitted between your device and the Platform — verifiable via the padlock in your browser address bar when visiting 7777bc.cam.
- Hashing and salting of passwords — your password is not stored in recoverable plain-text format.
- Access controls and role-based permissions restricting internal data access to personnel with a legitimate operational need.
- Regular security assessments and infrastructure monitoring.
- Incident response procedures in the event of a confirmed data breach.
Your personal data may be transferred to and processed in countries outside your country of residence — including outside Pakistan — in connection with the Operator's business operations, third-party service providers (such as KYC and payment processors) and data hosting infrastructure.
Where personal data is transferred internationally, the Operator takes reasonable steps to ensure that appropriate data protection safeguards are in place — such as contractual data processing agreements incorporating standard data protection clauses consistent with the requirements of the Operator's licence jurisdiction.
By using the Platform, you acknowledge that your personal data may be subject to the laws of the jurisdiction(s) in which it is processed, which may differ from the laws of Pakistan.
Subject to applicable law and the Operator's regulatory obligations, you may have the following rights with respect to your personal data. The specific rights available to you depend on the data protection framework applicable in the Operator's licence jurisdiction.
You may request confirmation of whether we hold personal data about you and, if so, a copy of that data in a structured format.
If personal data we hold about you is inaccurate or incomplete, you have the right to request its correction. You can update many account details directly in your account settings.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal and regulatory retention obligations.
In certain circumstances, you may request that we restrict processing of your data while a dispute or accuracy query is being resolved.
Where processing is based on consent or contractual necessity, you may request your data in a machine-readable format for transfer to another controller, where technically feasible.
You may object to processing based on legitimate interests or for direct marketing purposes. Objections to direct marketing will be honoured without requiring justification.
To exercise any of the above rights, please contact the 7777bc support team via the contact channels described in Section 15 of this Policy. We will respond within a reasonable timeframe consistent with applicable legal requirements. We may ask you to verify your identity before processing your request.
The 7777bc Platform is strictly for adults aged 18 years or older, or the higher minimum age required by the Operator's licence jurisdiction. The Operator does not knowingly collect or process personal data from individuals below the minimum age threshold.
Age verification is a mandatory component of the KYC process. If the Operator discovers — at any time — that an account has been registered by or on behalf of a minor, it will immediately close the account, void all associated gaming activity and process any refund of deposited funds (excluding any winnings) in accordance with its responsible gambling and legal obligations.
Parents and guardians are encouraged to use parental control software to restrict minors' access to online gambling platforms. The Operator's age verification procedures are a safeguard — but they are most effective when combined with appropriate household-level controls.
The Platform does not currently contain outbound links to third-party websites. However, the Platform integrates with third-party service providers — including payment processors, KYC verification providers and gaming content studios — to deliver its services.
These third-party providers operate under their own privacy policies and terms of service. While the Operator takes reasonable steps to engage providers that maintain appropriate data protection standards, it does not accept responsibility for the data practices of third-party systems beyond the scope of binding data processing agreements. Users are encouraged to review the privacy policies of any financial service providers they use in connection with Platform transactions.
7777bc reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law or the services we provide. Where changes are material, we will notify registered users through in-platform notifications or email communication to the address registered on the account.
The "Last Reviewed" date displayed at the top of this page indicates when the Policy was most recently updated. Continued use of the Platform following a policy update constitutes acceptance of the revised Policy. If you do not agree to the updated Policy, you should cease using the Platform and contact support to discuss your account options.
If you wish to exercise your data rights, have a question about this Privacy Policy, or want to raise a complaint about our data handling practices, please contact the 7777bc support team through the channels below.
We aim to acknowledge all privacy-related requests promptly and to resolve them within a reasonable timeframe. For data subject access requests, we may ask you to verify your identity before releasing information. If you are not satisfied with our response, you may have the right to escalate your complaint to a relevant data protection supervisory authority in the Operator's licence jurisdiction.
Privacy at a Glance
A quick-reference summary of our key privacy commitments. These cards do not replace the full Policy above.
7777bc does not sell, rent or trade your personal information to third parties for their own commercial marketing purposes — full stop. Data shared with third parties is strictly limited to what is necessary for delivering services to you.
All data transmitted between your device and 7777bc is protected by TLS/HTTPS encryption. Your password is stored in hashed form and cannot be recovered by support staff. We never ask for your password.
Promotional emails and push notifications are sent only where you have explicitly opted in. You can withdraw marketing consent at any time through your account settings or by contacting support — without affecting your account status.
We keep your data only as long as required to deliver the service and meet our legal obligations — typically a minimum of five years post-closure for KYC and transaction records as required by AML regulations. After that, data is securely deleted.
Payment method references — including those for Easypaisa, JazzCash, Raast or bank accounts — are processed only to complete your transactions. We do not store full payment credentials beyond what is operationally required and technically safe.
Subject to applicable law, you can request access to your data, correction of inaccuracies, deletion where permitted, and restriction of processing. Contact our support team to exercise any of these rights — we take these requests seriously.
Questions About Your Privacy?
If you have any questions about this Privacy Policy or want to exercise your data rights, our support team is available to help. You can also visit our FAQ for quick answers about account and data management.
Adults 18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. This page does not constitute legal advice.